The LeapMove is a gamified camera designed to get kids off the couch

LeapFrog has announced a new electronic learning system that swaps controllers for a camera. In fact, the LeapMove looks like an oversized, kid-friendly webcam, but is designed to connect to TVs like a console and get kids off the couch using educational games that require full-body movements to play. It’s reminiscent of the Xbox Kinect or the PlayStation 2’s EyeToy, but simpler and much cheaper than competitors’ products like the $249 Nex Playground.

The LeapMove will be available through retailers including Target, Walmart, and Amazon for $69.99, and comes with 25 motion-based games designed for kids aged 4 to 7. It might be hard to pull the older end of that demographic away from games like Roblox, Among Us, and even Fortnite, but in addition to motion detection, the LeapMove uses its camera to make players appear as themselves or “whimsical characters” in several games, which may appeal to younger kids.

The games cover “foundational school subjects” including math, reading, and spelling, and require players to do everything from dancing around to waving their arms and even attempting to catch on-screen objects. The LeapMove connects to a TV over HDMI, and instead of rechargeable batteries it needs access to a power outlet. It can be used either sitting beneath a TV or perched atop it like a webcam using a fold-out support.

LeapFrog says additional games will be made available for the LeapMove at a later date, which can be loaded by connecting the device to a computer and using the company’s LeapFrog Connect desktop app. They won’t be free, but unlike the Nex Playground, the LeapMove doesn’t come with any subscription fees.

Parents concerned about privacy, particularly with devices that rely heavily on a camera, may appreciate that the LeapMove has no wireless connectivity. In 2018, VTech, LeapFrog’s parent company, agreed to settle for a $650,000 fine after the FTC alleged it collected kids’ personal information, including names, emails, and genders, through its KidiConnect mobile app. The LeapMove is completely standalone and keeps track of up to three players’ progress locally.